While many people like to name their businesses after themselves, we found the practice a bit unoriginal. After much brainstorming and playing with different concepts, we arrived at Arenite Advisory, Inc. (pronounced: arəˌnīt). Arenite is the Latin word for sandstone, it offered a connection to our Founding Principal’s last name of Sands. Daniel grew up outside of Denver and all along the Front Range of Colorado, you will see large sandstone slabs of rock which rise up in the sky pressed against the majestic Rocky Mountains. This geological feature is common throughout the Western United States and was the inspiration for our logo, the mountain with a slab of sandstone against it. This image was also the impetus for our tagline and motto to our clients, Uplift Your Wealth.
Sandstone is a bedrock from which much our country stands upon. Solid and strong, it weathers the test of time. It also has a unique ability to store precious reserves like water and traditional energy sources. Sandstone comes from many other pieces of rock which have been brought together and lithified into a new cohesive stone, like the plans and portfolios we strive to put together for our clients. No sandstone is the same, it constitutes the types of rock from where the individual particles were sourced and the journeys they have traveled. Through collaboration with our clients, we bring the various elements of their own lives into a unique stone representing them and we like to call Arenite.